Advertorial Specifications

• A PDF file is preferred but we do accept the following file formats; TIFF, JPEG and EPS.
• All files and images must be converted to CMYK otherwise colours may change when printed.
• Resolution: 300 DPI resolution at actual size.
• Supplying artwork can be either emailed or sent via a file transfer site such as WeTransfer.
• You can also put it onto our Dropbox account, please contact us for the details.

• Avoid hyperlinks, underline, italics, bold font – copy should be as clean as possible.
• Copy submitted should be the final version approved by all parties involved.
• Copy should be submitted as a word attachment, rather than in the main body of the email.
• Any additional notes to the editor should be made clear in this word document,
  rather than in the body of the email.
• Please start the article with an introductory sentence of 20-30 words, introducing who has written the
  piece and giving an overview of what the piece is about: e.g. Paul Jagger, partner at Farrell and Clark, offers advice
  on the changing dynamics of student accommodation.
• Please include all contact information you would like to be included in the article

• Hi res jpegs are the favoured option (minimum 500kb).
• Images from websites, or embedded into word documents, are generally no good.
• Please put clear captions on images.
• If there are a number of large pictures, please send via WeTransfer or Dropbox.

Aside from good pics, there are plenty of ways to enliven a feature, making it more readable/digestible.

• Some suggestions:
  Box outs. Take one element of the feature, and run it as separate piece, ideally with its own image.
• Timelines. Works well if there’s a linear story to tell (eg a construction case study)
• Easy to read and looks great, especially over a double page spread or longer.
  • Lists/bullet points/charts/graphs.