Our content marketing solution is a data-driven approach to increasing engagement within the education sector. Our unique involvement in the sector has allowed us to develop an omnichannel approach to deliver mixed media content to relevant educational end users.
A new and intelligent way to communicate
What is content marketing?
Content marketing stimulates interest by delivering engaging and tailored content to a targeted and responsive audience.
Creating an audience
We work with you and your team to create a behavioural and demographic profile of your target audience. This will allow us to assess the most suitable content and delivery channels for dissemination.
Your desired audience segment can include specific institutions, regions, territories and job roles to ensure that your content is received by the most relevant audience.
Delivery
Our 14 years of publishing to a senior educational cohort has allowed us to harness our portfolio of leading education websites to reach and engage with a proven and responsive audience.
By incorporating cutting edge search and social media technologies, we can strategically deliver relevant content to new and organic readers. Tailoring and delivering your messaging to your desired job titles and geographies.
Our content marketing solution has been curated to deliver unprecedented reach, engagement and ROI through organic, paid and earned communication channels.
Transparent reporting
We carry out regular performance assessments and make promotional adjustments where needed. These are guided by heatmaps, real-time analytics and evidence-based feedback.
You will have 24-hour visibility to how well your campaign is performing through access to your personal dashboard.
