Panel discussions & webinars – Marketing to Education

Engaging discussion through live and on-demand video content

Live video discussion encourages debate, conversation and real-time thought leadership.

Video content is the fastest growing and one of the most effective forms of advertising

Professionals in all industries are embracing webinars as a central means of reaching bigger audiences and the education sector is no different. The ubiquity and convenience of webinars saves time and money while providing an effective lead generation tool.

Live panel discussions moderated by one of our editors and involving one of your clients and strong advocates in the education sector creates more of a thought leadership piece or live case study than just a sales presentation.

Strategic 6 to 10 week marketing campaign

Our own organic reach can put you in front of more than 150,000 education professionals, but our reach does not end there – through geotargeted campaigns we can strategically focus on specific job titles and geographical locations (including international campaigns) provided by the sponsor.

Registrations vary depending on the topic of the event, but we are seeing anywhere between 80 – 250 people registering for our events. This figure increases through post-event marketing as we provide our sponsors with an edited version of the webinar and continue to push this content post-event.

Who we reach

Our reach into the education sector covers primary, secondary, further and higher education – both state and independent schools.

This extends to all independent schools, 130 universities and at least 400 colleges in the UK as well as most state primary, secondary and MATs. If there is an institution you are looking to reach, we can provide you with a solution at decision maker level.

The connections

The webinar is filmed, edited and is then yours to share as you like. Clients upload to their own website with gated page to continue to obtain lead
information from educators viewing the content.

All registrants agree to be contacted by the sponsor and provide the following details – name, job title, place of work, email address and phone number.

Other opportunities to follow-up include setting up a blog page to discuss any questions or concerns that come out of the webinar discussion. This inspires people to actively engage with other educators on your website and continues to drive the conversation.